Since the May eviction of Marcus Books in San Francisco, the speculators who purchased the property have waged a hateful campaign against the historic, landmarked Jimbo’s Bop City building that housed the oldest black bookstore in the US and the Richardson-Johnson family, its longtime proprietors. Theft of valuable store inventory and business tools, destruction of irreplaceable cultural artifacts, displacement of four generations, and most recently a slander campaign against the family who ran the store for 50 years are the contributions made by new owners, the Sweises, to 1712-1716 Fillmore Street. That the City of San Francisco has done little to prevent the attacks, aside from rubber-stamping the building and business as a community and cultural resource with a landmark designation earlier this year, isn’t that surprising: Since the 2009 Mayor’s Task Force Report on African American Out-Migration, few of the recommendations for education, economic development, and cultural and social life have been implemented. But the City’s negligence and complicity in this recent act of cultural genocide in the black community was so shocking, it must not be allowed to stand unchecked.
The continual and unrestrained despoiling of predominately black and brown neighborhood resources is not a newsflash: There has been a concerted effort toward black neighborhood “redevelopment” since at least the early ’60s. Certainly evictions overall have been unprecedented on Mayor Ed Lee’s watch, but the way in which the dismantling of the Marcus Bookstore was carried out was particularly aggressive. Small business owners, especially those of color, know well the lack of protections for their tenant and human rights, but the Marcus Books story was under-reported by local media and the details remained largely a mystery to those outside the community until this response by the Johnsons was published on Friday.
Following the store’s eviction, the new owners broke several moving dates, then took hostage the store’s books, art work and equipment. Said to be put in storage, to date the materials have not been returned. Community members suspect most all of what was contained in the bookstore—including 50 years of history and ephemera documenting black San Francisco—was either stolen or destroyed, hauled away in a landscaping truck by day workers. That the historic Marcus Bookstore should be physically dismantled in broad daylight as District Supervisors, various commissioners, Mayor’s Office and the NAACP leadership who supported the motion to preserve the property stood by and did nothing to prevent it is the question that remains shamefully unanswered. That passerby were allowed to rifle through the dump truck and take what they liked is simply further evidence of the uncivil and unjust treatment of a community’s history, co-signed by the City.
As a native San Franciscan, an author, and community advocate for the preservation of our most valuable cultural assets—in this case books and literacy—I support the campaign to return the Marcus Bookstore to its Fillmore location. As witness to the community meetings, in store events, Board of Supervisors and Historic Preservation Commission proceedings, and desecration of the property, I have observed and documented with astonishment the trail of broken promises and lies told by District supervisors, Mayor’s Office appointees, and the African American community’s own faith leaders about the bookstore and its proprietors. These erroneous claims–that a bookstore is an unsustainable model for 21st Century business–entirely misses the point. The campaign to support Marcus Books goes beyond keeping open the doors of a mom and pop bookshop: It is an attempt to shine a light on and preserve African American culture, community and literacy, particularly for readers of the future. The removal of Marcus Books on the block could once and for all to erase the rich cultural heritage African Americans created in San Francisco—through art, music, literature, civic engagement and action and replace it with a whitewashed version of history that does not include black contributions. Further, it negates the interests of the wider community of black and other interested folks who relied on the Marcus Bookstore’s products, services, warmth, and humanity.
I am curious how the City officials and employees who reportedly bought their first books at the store, who sat at the owners feet as teenagers and said they were in support of the store can now step back and refuse to take notice or phone calls and deny their previous public statements of support. But I’m not surprised that the landmarking of Marcus Books was insincere and just another photo op: The City’s allegiance to money and power is well known: Given an opportunity, I can imagine Mayor Lee selling his own ancestors down the river. Expecting him and his regime to understand the struggle waged by Marcus Books as a cultural one was a non-starter from the gate. But there is no doubt Lee and Co. failed to “Provide full support of the Fillmore Jazz Heritage District and to make sure that African American culture is fully respected and highlighted in the effort” according to Out-migration Report recommendations.
Despite the setbacks, the original owners of 1712 Fillmore and its family of supporters continue to fight injustice in their community and reclaim justice for all. We have not heard the last from the Marcus Bookstore.
If you are interested in expressing support and solidarity with the owners of Marcus Books San Francisco, please contact the Support Marcus Books site directly. If you are a bookseller, author, or publishing professional interested in joining a new alliance of Bay Area independent bookstores, please contact email@example.com and you will be added to an email list.